What’s New in AI This Week — Sora 2, Claude’s Imagine, and the Rise of AI Browsers

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Every week, AI tools evolve — but this one stood out.
Three major updates hint at how we’ll soon create, build, and browse with AI at the center of everything.

🎬 1️⃣ Sora 2 - Where Realism Meets Imagination

OpenAI’s Sora 2 takes video generation to a new level.
It’s not just text-to-video anymore - it’s text-to-scene, complete with synced voices, ambient sounds, and cinematic motion that feels real.

✅ What’s new and powerful:

• You can type a short sentence - even in Hebrew (or your own language) and get a realistic 10 -second video.
• It handles motion, dialogue, and light physics like a professional production tool.
• It can place your AI avatar into scenes with others, including the platform’s own figures like Sam Altman.

Sora 2 also marks OpenAI’s move toward AI social video: a platform where users can generate, share, and remix short films starring themselves.

⚠️ Worth noting:
Videos are capped at 10 seconds and watermarked (to prevent deepfake misuse). Copyrighted likenesses are blocked.

💡 Why it matters:
Video creation is no longer reserved for studios. With Sora 2, anyone can direct a scene, narrate it, and publish it — all from a text prompt.

🧠 2️⃣ Imagine with Claude - Building Software in Real Time

Anthropic’s new experiment, Imagine with Claude, shows how AI might soon replace fixed interfaces altogether.
Instead of opening an app, you simply describe what you need — and Claude builds it live inside the chat.

✅ What you can do:

• Ask Claude to design a dashboard, planner, or interactive landing page — and it creates one instantly.
• Interact with the interface directly — drag, edit, or test without code.
• Customize it on the fly: “Make this section blue,” “Add a calendar,” “Turn this into a mobile layout.”

It’s only a five-day demo (for Max and Pro users), but it reveals where UX is going - generative interfaces, not static apps.

💡 Why it matters:
Imagine marks the beginning of adaptive software — tools that reshape themselves around your workflow, instead of you adapting to theirs.
It’s a step toward a world where AI is your co-designer, not just your assistant.

🌐 3️⃣ AI Browsers – The New Frontier of Productivity

Until recently, AI lived inside chats. Now it’s moving into your browser itself.
Two key players - Perplexity AI’s Comet Browser and Gemini in Chrome - are redefining how we search, summarize, and act online.

✅ What you can do with AI browsers:

• Summarize any web page instantly without leaving it.
• Compare tabs or articles side by side using one query.
• Write or reply to emails directly inside your open tab.
• Ask contextual questions — “What’s the main argument across all my tabs?”
• Translate or explain content in real time.
• Shop or book directly through in-browser agents.

Perplexity’s new version (free for now) already includes agentic workflows - AI that performs multi-step tasks for you, not just gives answers.
Gemini’s integration into Chrome will bring similar capabilities to Google’s massive user base.

💡 Why it matters:
The browser is turning into a living workspace — one that reads, writes, plans, and acts with you.
AI isn’t an app anymore. It’s the environment itself.

✨ Final Thought

This week shows a clear pattern:

• Sora 2 makes creation effortless.
• Claude helps us to imagine and envision.
• AI browsers make information actionable.

Together, they signal a shift - from using AI to collaborating with it.
And that’s the moment where AI stops being a tool, and starts becoming a partner.

Dalit Heldenberg
Founder, WeLift AI - let's lift your business together with AI

✨ My AI apps to try:

• 🧠 Prompt Writing Assistant - Improve your prompts, test new phrasing, and share your results here.
• 🎨 AI Drawing App for Kids - Turn creativity into learning with our fun drawing-and-learning experience here.